Standardized Commerce Video Grid Duet as a globally documented in-grid onsite video offering, creating a premium shoppable video surface and a repeatable launch workflow for retailer integrations across markets.
⚪️ 1 of 3 core onsite video formats
⚪️ Standardized in global integration guidance
⚪️ Platform-ready for repeat campaign reuse
⚪️ Repeatable build → QA → activation workflow
⚪️ Premium shoppable in-grid video inventory
Role: Product Designer, Criteo
Team: Retail Media Creative Solutions
Timeline: 3 months
Scope: 0→1 format design, responsive behavior, specs, QA, implementation workflow
Team: Retail Media Creative Solutions
Timeline: 3 months
Scope: 0→1 format design, responsive behavior, specs, QA, implementation workflow
Outcome: Standardized as a reusable in-grid onsite video format
The video unit pairs a vertical branding video with a scrollable product zone directly inside the product grid. The format is designed to blend upper/mid‑funnel storytelling with shoppable product exploration, supporting up to multiple SKUs and redirecting shoppers to product detail pages from the grid itself.
Impact
Why it mattered:
- Search and browse pages are high-traffic retail surfaces
- Existing video offerings did not fully support in-grid experiences
- Retailers needed a repeatable, premium video format for commerce environments
Outcome:
- Improved readiness for scalable retailer rollout
- Adopted by 3+ retailers
- Improved QA visibility and process consistency across 5 cross-functional teams
- Supported broader Onsite Video strategy
Goals
☑ Launch a new video format for in-grid retail placements
☑ Keep the ad unit commerce-oriented, not just brand video
☑ Make it usable across retailer implementations
☑ Support responsive behavior across devices
☑ Fit within the existing product/rendering ecosystem
Constraints
☑ Had to work as an in-grid unit
☑ Needed to combine video with one or more SKUs
☑ Needed rendering clarity for controls, legal text, alt text, and background handling
☑ Had to work across desktop and mobile environments
☑ Needed clear implementation and QA specs for scalable adoption
From New Format Concept to Scalable Product Offering
This project was about more than launching a new ad format. It was about turning a product gap into a scalable offering. By helping define Commerce Video Grid Duet as a standard onsite video format, I contributed to a reusable model for retailer onboarding, launch readiness, and premium in-grid monetization across markets.
